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Research

Decisions backed by evidence

⚡ The challenge

Product, pricing and positioning decisions get made on intuition, or on generic studies that don't reflect your market. Big-firm studies are expensive, slow, and often arrive once the window has already closed.

✓ Our solution

We design and run our own studies end to end: from the construct and the instrument through to statistical analysis and strategic reading. Methodological rigour on agency timelines. And when the study allows it, we turn it into a publishable asset that establishes your brand as an authoritative voice in its category.

📐

Instrument design

Constructs, pillars and items built to measure what they claim to measure. Consistent scales, with no redundant or leading questions.

🧩

Psychographic segmentation

Exploratory factor analysis and clustering to find your market's real segments, not the ones you assumed existed.

💵

Pricing studies

Van Westendorp, Gabor-Granger and willingness to pay. Optimal price, acceptable range and point of indifference, statistically backed.

🗺️

Category analysis

Competitive map using Porter and Blue Ocean. Where the unoccupied space is, and how long it stays open.

🎯

Consumer insights

Jobs-to-be-Done and consumer journey. What your customer is really hiring when they buy from you, and what would make them switch.

🌊

Culture and trends

A reading of the cultural context and of your category's timing. When to enter, and with what narrative.

📣

Publishable studies

We turn the study into a thought leadership asset: report, press and content that position your brand as the source everyone else cites.

Let's talk about your study

How we work

  1. 01

    Brief and construct

    We define what will be measured and why it matters for the business

  2. 02

    Instrument design

    Pillars, items and scales. Pilot and adjust before going to field

  3. 03

    Fieldwork

    Collection with your audience, an external panel or your own base

  4. 04

    Analysis

    Factor analysis, clustering, price curves and segment cross-tabs

  5. 05

    Strategic reading

    The data translated into product, pricing and communication decisions

Methodology adapted to LATAM

Imported studies fail in the region because they measure with assumptions from other markets. We adjust:

  • • Socioeconomic level rebuilt from local census data, not self-perception
  • • Channel structure that reflects how the category is actually bought
  • • Scales and language calibrated to each country's Spanish
  • • Local regulatory framework built into the instrument design

Result: a study that describes your market, not a translated template.

TELL US WHAT YOU NEED TO KNOW

Define the decision you have to make and we'll design the study that backs it, with scope and timeline.